Shimano

With Creative Director Dan Atkinson, UX Designer Mariane Jobet, Animator Mark Mathieson and Business Development Director Philip Kassapian, we pitched on won a serie of digital touchpoints for a new experience center for Shimano (Fishing, Kayaking and Cycling).

I was involved from concept to animated visual mock-ups to help convey our vision.

01. Research

Understand the space

Looked at UXUS floorplan, trying to understand how the space is divided between the different activities. Rendering their early sketches and starting concepting within its space.

Understand the space

Looked at UXUS floorplan, trying to understand how the space is divided between the different activities. Rendering their early sketches and starting concepting within its space.

02. Concept

A flexible device

Translated the core of Shimano technology - the wheel bearings - into a flexible device carrying the essence of the brand and helping the user navigating the digital content.