I am Paul Pajot, a french art director and illustrator based in London.

I specialise in digital design, branding, spatial design, commissioned art and project management. I have built a network of creative professionals (from coders to architects and artists) across France and the UK to collaborate on transdisciplinary projects. 

Over my 10 years of experience in agencies and with direct clients, I collaborated on projects for environmental non-profits (The River Trust, Ocean Blue), cultural institutions (V&A, British Fashion Council, BNF), tech companies (Google IO, Mogees, Bitcarbon) and architects (FutureBrand UXUS, JA Projects, Atelier Novembre). 

I also have ten fingers that can draw, a Master in Communication Design from Central Saint Martins and two projects featured in Creative Review and Etapes Magazine.

My approach

I believe design should empower good ideas to have a real impact in the world.

With a multidisciplinary and playful approach to visual storytelling, I work closely with my clients to bring their ideas to life and make sure they get seen.


Draw the picture

It all starts with an idea: defining a simple but bold creative strategy that matches your vision and speaks to your audiences


Think wide

With this framework in mind, we’ll be able to think outside the box, experiment and test our assumptions until defining 2-3 visual narratives


Work together

This is the time when things get real: together we test out our concepts through workshops, discussions and prototyping until finalising the creative solution



That’s when we get to the outcome: once the creative solution is set, we finalise the design and hand it over to you, making sure you’re able to maintain and adapt it as your needs evolve.

Let’s work together

Drop me a line at bonjour@paulpajot.com and let's tea-visio this matter.

© 2021 Coucou Design