Saint Denis

In september 2018, two schools and a gymnasium welcomed kids in the northern suburbs of Paris.

In collaboration with Christine Mathieu, creative director of the graphic design studio atelier l’épicerie, we studied the architecture of Atelier Novembre to understand how graphic design could improve its use.

01. Research

Looking at the architecture

Our first task was to look at the archicture by Atelier Novembre. Understand its strengths and gaps in order to complement the overall experience with our designs.

 

Looking at the architecture

Our first task was to look at the archicture by Atelier Novembre. Understand its strengths and gaps in order to complement the overall experience with our designs.

Paul Pajot Michel Quarez Montjoie 2

Space

Understand the space is key in order to get a first grasp on the impact of the signage.

Paul Pajot Michel Quarez Montjoie 3

03. Concept

Paul Pajot Michel Quarez Montjoie 5

Create a sense of place

The first gap we found lies in the location of the new schools. They are both located in a newly built area with no previous identity, it used to be factories. 

Therefore we looked at integrating the famous local artist Michel Quarez into our project. 

Michel Quarez 

We used his style as art direction for the signage and briefed him in doing three murals. One for the all school, one for the nursery, one for the primary school. 

Paul Pajot Michel Quarez Montjoie 6
Paul Pajot Michel Quarez Montjoie 4

Bringing kids together

By looking at the architecture we also found that despite being on top of each other, the schools were strictly divided between the 3 to 6 years old, the nursery and the 6 to 11 years old, the primary school. 

We therefore wanted to create a colour link between the two age groups, as a symbol of growth and belonging.


Bringing kids together

By looking at the architecture we also found that despite being on top of each other, the schools were strictly divided between the 3 to 6 years old, the nursery and the 6 to 11 years old, the primary school. 

We therefore wanted to create a colour link between the two age groups, as a symbol of growth and belonging.

Paul Pajot Michel Quarez Montjoie 7

Playful growth

More than in the colour treatment of the building, growth is also illustrated in the signage. 

Styled typography

La Dubius has been chosen for its particular edges calling back the general art direction.

Its condensed letters also allow flexibility on signs.

Screen Shot 2019-06-11 at 3.02.13 PM

Styled signs

All the iconography carries the spirit of Michel Quarez style.

Paul Pajot Michel Quarez Montjoie 8

03. Designs

Nursery school

Paul Pajot Michel Quarez Montjoie 9
Paul Pajot Michel Quarez Montjoie 10
Paul-Pajot-Michel-Quarez-Saint-Denis-13
Paul-Pajot-Michel-Quarez-Saint-Denis-4

Primary school

Paul Pajot Michel Quarez Montjoie 12
Paul Pajot Michel Quarez Montjoie 13
Paul-Pajot-Michel-Quarez-Saint-Denis-8
Paul-Pajot-Michel-Quarez-Saint-Denis-6
Paul Pajot Michel Quarez Saint-Denis 7

Gymnasium

Paul Pajot Michel Quarez Saint-Denis 10
Paul Pajot Michel Quarez Saint-Denis 11

Global mural (street view)

Paul Pajot Michel Quarez Saint-Denis 12

Behind the scenes

Global mural (street view)

Paul Pajot Michel Quarez Montjoie 20

Global mural (street view)

Paul Pajot Michel Quarez Montjoie 21

More projects

Say hello

If you’d like to speak about your next project, email me at bonjour@paulpajot.com. Or you can give me a call on +44 (0) 757 726 3859

© 2021 Coucou Design