The River Trust created the Plastics Coalition bringing together local authorities, private businesses and NGOs to rid the East of England of plastic pollution by 2030.
This logotype represents their common aspiration of a natural world without plastics where earth, air and water symbolised by a bird and a fish looping in harmony, in this instance the goose and the mackerel, local animals of the East of England coastline.
Pointing at the ambition rather than highlighting the problem
Advocating cleaner riversInfography
Educating about local biodiversityVisual identity
Educating politicians about fish passagesInfography & Animation
Protecting traditional cheesemakingdocumentary
Stimulating local tourismVisual identity & Website
Revealing underground riversVisual identity & App
Showcasing complimentary skillsidentity & website
Providing sustainable architural servicesVisual identity & Website
Inspiring people to pick plasticsInfography
Promoting public transportationsVisual identity, Animation & Website
Helping businesses stand out with a simple logotypeVisual identity