Shimano

With Creative Director Dan Atkinson, UX Designer Mariane Jobet, Animator Mark Mathieson and Business Development Director Philip Kassapian, we pitched on won a serie of digital touchpoints for a new experience center for Shimano (Fishing, Kayaking and Cycling).

I was involved from concept to animated visual mock-ups to help convey our vision.

01. Research

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Understand the space

Looked at UXUS floorplan, trying to understand how the space is divided between the different activities. Rendering their early sketches and starting concepting within its space.

Understand the space

Looked at UXUS floorplan, trying to understand how the space is divided between the different activities. Rendering their early sketches and starting concepting within its space.

02. Concept

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A flexible device

Translated the core of Shimano technology - the wheel bearings - into a flexible device carrying the essence of the brand and helping the user navigating the digital content.

Scalable

A device that can carry as much layer of content as possible with a minimum amount of exceptions.

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3. Designs

Persona 


Persona 

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Register

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Register 

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Receive your RFID

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Scan your RFID


Scan your RFID

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Social wall 


Social wall 

Inside the product


Inside the product

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Inside the product


Inside the product

School of fish


School of fish

School of fish


School of fish

School of fish


School of fish

Customer feedback

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Emails

Emails

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Let’s work together

You can email me at bonjour@paulpajot.com ogive me a call on +44 (0) 757 726 3859 and don't worry I am french but I only eat frogs.

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