Vredestein is one of the oldest tyre manufacturers in the world, with a legacy stretching back more than a century. Already a familiar name across central and northern Europe, the brand was seeking to grow globally. But to do so, JKR Global needed to refresh its well-worn look with a modern, precise identity.
I was lead User Interface designer freelance at JKR Global and personally in charge of translating the new brand into the digital space across 3 brands: Apollo product, Vredestein product and Apollo corporate.
We delivered 3 UI kits, 22 interation animation, 3 full prototypes, 300+ components and 70+ page templates.
"Paul is amazing at translating a brand into the digital space, a no small feat. He’s thought process and attention to details aligned perfectly to ourselves at JKR."
Bitcarbonweb & app
Région Rhône Alpesidentity
The French Fromagedocumentary