Apollo Vredestein

Vredestein is one of the oldest tyre manufacturers in the world, with a legacy stretching back more than a century. Already a familiar name across central and northern Europe, the brand was seeking to grow globally. But to do so, JKR Global needed to refresh its well-worn look with a modern, precise identity.

I was lead User Interface and Interactive designer freelance at JKR Global and personally in charge of translating the new brand into the digital space across 3 brands: Apollo product, Vredestein product and Apollo corporate.

We delivered 3 UI kits, 22 interaction animations, 3 full interactive prototypes, 300+ components and 70+ page templates. 


"Paul is amazing at translating a brand into the digital space, a no small feat. He’s thought process and attention to details aligned perfectly to ourselves at JKR."

Val Toch Design Director at Jones Knowles Ritchie April 4, 2020

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