The battle of taste

4 months around France

From north to south, we talked to many cheesemakers and realised the real issue didn't lie in consumers not buying traditional cheeses. Indeed, every year 3% of the food market is taken back from supermaket to local producers. It's the human cost of producing those cheeses that could lead to craftmanship loss. 

The land, the tools, the effort from animal breeding to milk transformation, the lack of interest by new generations of successors and the health regulations againt some molding traditional processes... could ultimately, cause cheesemakers to stop their activity. Taking away ancestral knowledges of craftmanship with them. This documentary "The Battle of Taste" is a testimonial to this struggle.

Understand the space

Looked at UXUS floorplan, trying to understand how the space is divided between the different activities. Rendering their early sketches and starting concepting within its space.