Thomas cook 

With creative director Tony Coppin , we developed several brands under Thomas Cook Money (Roam, Sumo, Lyk).

We helped clarify their brand positioning as well as creating their marketing comms and products.

I was personally in charge of developing their brand via illustration design as well as creating comms (social and print) and digital interfaces (UI) for their app products and marketing websites.

01. Research

Illustration research

My first task was to look at the existing brand guidelines and create a new illustration style from it. 


Illustration research

My first task was to look at the existing brand guidelines and create a new illustration style from it. 

Paul Pajot Thomas Cook 1

Experiments

Colour experiments to find ways to customise each article.

Paul Pajot Thomas Cook 2
Paul Pajot Thomas Cook 3

Experiments

Colour experiments to find ways to customise each article.

03. Concept

Paul Pajot Thomas Cook 4

Distinct visual framework

Sumo 
Makes everything possible
Stable, strong, aspiring, elevating, universal: Centered grid.

Lyk 
All taken care of
spontaneous, organic,
fluid, quick, simple: Off-grid

03. Designs

App design

Paul Pajot Thomas Cook 6
Paul Pajot Thomas Cook 8

Dispenser

Paul Pajot Thomas Cook 9

Flyer

Paul Pajot Thomas Cook 10

Packaging

Paul Pajot Thomas Cook 11
Paul Pajot Thomas Cook 12

One pager

Paul Pajot Thomas Cook 13

Campaigns

Paul Pajot Thomas Cook 14
Paul Pajot Thomas Cook 14

Lyk illustration

Paul Pajot Thomas Cook – illustration 3
Paul Pajot Thomas Cook – illustration 4
Paul Pajot Thomas Cook – illustration 5
Paul Pajot Thomas Cook – illustration 6
Paul Pajot Thomas Cook – illustration 2
Paul Pajot Thomas Cook – illustration 1

Sumo illustrations

Paul Pajot Thomas Cook – illustration 7
Paul Pajot Thomas Cook – illustration 8
Paul Pajot Thomas Cook – illustration 9
Paul Pajot Thomas Cook – illustration 10
Paul Pajot Thomas Cook – illustration 11

More projects

Say hello

If you’d like to speak about your next project, email me at bonjour@paulpajot.com. Or you can give me a call on +44 (0) 757 726 3859

© 2021 Coucou Design