Thomas cook
With creative director Tony Coppin , we developed several brands under Thomas Cook Money (Roam, Sumo, Lyk).
We helped clarify their brand positioning as well as creating their marketing comms and products.
I was personally in charge of developing their brand via illustration design as well as creating comms (social and print) and digital interfaces (UI) for their app products and marketing websites.
01. Research
Illustration research
My first task was to look at the existing brand guidelines and create a new illustration style from it.
Illustration research
My first task was to look at the existing brand guidelines and create a new illustration style from it.
Experiments
Colour experiments to find ways to customise each article.
Experiments
Colour experiments to find ways to customise each article.
03. Concept
Distinct visual framework
Sumo
Makes everything possible
Stable, strong, aspiring, elevating, universal: Centered grid.
Lyk
All taken care of
spontaneous, organic,
fluid, quick, simple: Off-grid
03. Designs
App design
Dispenser
Flyer
Packaging
One pager
Campaigns
Lyk illustration
Sumo illustrations
© 2022 Coucou Design
